Popular brands have often partnered with influencers to get their brand out there. An influencer is someone with a following of anywhere between 10,000 to millions of followers. When partnering with an influencer, it is important to make sure their following fits your...
Look at businesses who inspire you and follow them – see what they’re doing. It is also good to comment on other posts from fellow brands you like. Also make sure to assess their following and learn from that. Who follows them? Who likes their posts? Where are they?...
It is very important to consistently post. 1-3 story posts a day, 1 post every 1-2 days (5 days a week). The more active you are, Instagram is more likely to push your content because they love when people use the app. But make sure to make your content quality....
Instagram has a special tool for business users that see who views your content, who likes it, where they are, age and gender, and how they found the content. This is very important to know who is interested in your content and how you can better cater towards them....
Remember – social media is a conversation, not an advertising hoarding. People enjoy interacting with the pages they follow and it will all help the way Instagram pushes your posts if they see you are interacting with followers. It is very important to reply to...
It used to be the case that the more hashtags you added – the better the results, but Instagram changes its priorities every so often and at the time of going to press, 5-7 hashtags is the sweet spot. Make sure you have a range of hashtags from general widespread...
It is okay to edit your video content in a different app than Instagram, but make sure any text you add, you do so in the Instagram editing section that pops up when you create your reel. Instagram can detect when you have edited in another app and will be less likely...
Reels are the most popular way to generate great results right now, so that is the best way to go. Photos are OK when you have built up a following, but generally not great for building one as Instagram does not push those to new people. A reel is a short video,...
Make sure you utilize every tool that Instagram provides you when setting up your profile. Add a name, an engaging profile picture (your business logo is always going to be favourite). Add a bio (no more than 100 words, no links, hashtags, etc. Simply describe your...
There are 2.35 billion active users on Instagram every month. Almost 50% of the world’s smartphone users. So, here’s how you can use the platform to promote your business spending just a bit of time each day, without spending money on advertising....
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