Create a blog for your business. Fresh content is the nucleus of a successful social strategy. Commit to consistently creating new and relevant content to keep your target audience engaged and interested. An excellent way to keep your content fresh is to compile a...
Use the platform’s analytics as part of your social media strategy to find out when your audience is actively engaged and post at these times. Don’t forget to keep an eye on what your competitors are doing, so you can do it better. Utilise Instagram’s story features...
Every social media platform has a slightly varied purpose, so each requires a different approach. Instagram Reels can be used to reach new audiences and increase engagement. Native videos encourage your followers to engage with your content – find trending sounds and...
Staying up to date with current trends is helpful for growing your social media following organically. Social media platforms may introduce updates like being able to shop in-app or allowing longer videos, which they will likely promote. People and brands that adopt...
Social media is all about segmentation. Are you targeting younger users? Then use TikTok or Twitch. Older customers might prefer Facebook or Instagram, whereas B2B sales require a presence on LinkedIn. Identify who your typical users are and zero in on those you want...
With every share, like, hashtag, comment or follow, social media users are actively engaging with your content. To maximize this, be yourself. Be approachable, honest and real. Talk directly and honestly to your customers and they’ll reward you with their loyalty....
Another way to extend your reach and build an authentic following is to work with micro influencers (less than 50K followers). Why micro and not macro influencers (500K to 1M followers)? There are several reasons why micro influencers can be a perfect fit for brands,...
Social media isn’t you talking at people —it’s a form of two-way communication. Use your platform to talk to (not at) your audience. You can do this by responding to comments, liking/commenting on photos, sharing relevant articles, answering questions, and sparking...
You’ve probably heard a lot of rumours and myths about how often you need to post on social media to guarantee results. But there’s more to publishing frequency than how often you post. It’s about consistency and value. If you’re posting daily, but your audience...
You know where your audience is. Now it’s time to build and optimize your brand profiles to attract a following. Here’s how to do so: Upload a professional photo, logo, or video for added appeal. Make sure it’s the correct size for the platform. Each has its own...
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