Avoid buzzwords and over-used phrases
Winning at LinkedIn

There are many buzzwords that spin into one-size fits all words in LinkedIn headlines and summaries. These overused phrases, such as ‘specialized’ or ‘experienced’, lose their meaning when repeated so often.

They become meaningless to the point where it is difficult for someone outside your network of connections (or even inside) to know what exactly you mean by them – let alone care.

The basic rule of thumb is if you use a buzzword or phrase that seems familiar to you because you’ve heard it numerous times before, avoid it at all costs. Think of another way of saying it.

For example – ‘delivering competitive advantage’ should become ‘ensuring standout in the sector to improve results’.

And under no circumstances use the phrase “putting the customer at the heart of everything I do”. That’s a big no-no.

More articles to come in the following weeks.

To find out how the Ulti-Mate® range of screw fastenings can make your business more efficient, call Andy Boden on 07706 783563 or email aboden@phillips-screw.com

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