Create a blog for your business. Fresh content is the nucleus of a successful social strategy. Commit to consistently creating new and relevant content to keep your target audience engaged and interested. An excellent way to keep your content fresh is to compile a...
Use the platform’s analytics as part of your social media strategy to find out when your audience is actively engaged and post at these times. Don’t forget to keep an eye on what your competitors are doing, so you can do it better. Utilise Instagram’s story features...
Every social media platform has a slightly varied purpose, so each requires a different approach. Instagram Reels can be used to reach new audiences and increase engagement. Native videos encourage your followers to engage with your content – find trending sounds and...
Staying up to date with current trends is helpful for growing your social media following organically. Social media platforms may introduce updates like being able to shop in-app or allowing longer videos, which they will likely promote. People and brands that adopt...
Another way to extend your reach and build an authentic following is to work with micro influencers (less than 50K followers). Why micro and not macro influencers (500K to 1M followers)? There are several reasons why micro influencers can be a perfect fit for brands,...
Social media isn’t you talking at people —it’s a form of two-way communication. Use your platform to talk to (not at) your audience. You can do this by responding to comments, liking/commenting on photos, sharing relevant articles, answering questions, and sparking...
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