There are 2.35 billion active users on Instagram every month. Almost 50% of the world’s smartphone users. So, here’s how you can use the platform to promote your business spending just a bit of time each day, without spending money on advertising.

Intriguing introductions. Create a username that is engaging and easy to find. Stay away from numbers, especially multiple numbers in a row. Be creative with your name, something that stands out and will be the first thing people see when they search for your name. Consider adding your business location as often people prefer to buy local. Always base the name on your business trading name so people who may have heard of you can find you with ease.

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