Maximize your profile

Make sure you utilize every tool that Instagram provides you when setting up your profile. Add a name, an engaging profile picture (your business logo is always going to be favourite). Add a bio (no more than 100 words, no links, hashtags, etc. Simply describe your business and why people should consider you). Add links in the link section, turn on business profile and add your business category. Having a business account helps to see your analytics, but we will get to that soon.

Additional reading: https://blog.hubspot.com/marketing/optimized-instagram-profile