Reeling them in

Reels are the most popular way to generate great results right now, so that is the best way to go. Photos are OK when you have built up a following, but generally not great for building one as Instagram does not push those to new people. A reel is a short video, either comprising still pictures or video content. Here you can showcase jobs you have done that you’re particularly proud of – or things that are popular with customers, such as Garden Rooms.

Additional reading: https://blog.hootsuite.com/instagram-reels/