Use the platform’s analytics as part of your social media strategy to find out when your audience is actively engaged and post at these times. Don’t forget to keep an eye on what your competitors are doing, so you can do it better.

Utilise Instagram’s story features such as the ‘Add Yours’ sticker, polls, hashtag, or question box. You can also increase reach by adding geotags to your Instagram post and story.

Tagging relevant profiles in your posts on Instagram will result in your post appearing in their ‘tagged photos’ and in turn make your page more discoverable.

Get partners and brand advocates to post about your business – this could be an influencer campaign or to encourage your consumers to post about your product. This acts as a review, encouraging others to like your product and follow your social media page.

Consider working with genuinfluencers, social media creators who are focused on sharing advice and information on services that they genuinely care about.

Join related industry groups and communities: these give greater insight into what your potential customers want and are talking about to engage your audience further and increase your social media followers. Contributing to Facebook and LinkedIn groups and pages is a great way to gain brand exposure.