You know where your audience is. Now it’s time to build and optimize your brand profiles to attract a following. Here’s how to do so:

Upload a professional photo, logo, or video for added appeal. Make sure it’s the correct size for the platform. Each has its own picture size requirements. For instance, on Twitter, your photo should be 400px by 400px.

Use the same image across your profiles, so your audience recognizes your pages.

Choose handles that are the same or similar, so it’s easier to find you across channels.

Be discoverable via search by targeting specific keywords your audience uses. Add them to your bio and description areas.

Include links to your website, landing page, and other social profiles. Be sure to test the links to ensure they work.

Fill out all areas of your profile completely.

Bonus: Untag yourself from inappropriate posts to protect your reputation