Today, social media is key for reaching and engaging with your audience. And guess what’s dominating the game? Video content! Ask anyone if they’d rather read something or watch something – the answer will always be video.

It’s the dynamic, attention-grabbing secret weapon that unleashes twice the engagement compared to regular posts (Source: HubSpot x Mention).

But here’s the real game-changer: a whopping 64% of consumers said that, in the past month alone, marketing videos on Facebook were the driving force behind their purchase decisions (Source: Animoto). Video content is a must-have for businesses looking to stand out!

Everyone makes videos on their phones to share on social media – but what makes you stand out? Well, in this series of articles, we’ll share the tricks of the video trade that will set you apart from your competitors. Whether you’re looking for new customers, or higher value ones, we’ll show you what to do and what not to do to ensure your videos are seen and your potential customers are more than impressed.

More articles to come in the following weeks.

To find out how the ULTI-MATE® range of screw fastenings can make your business more efficient, call Andy Boden on 07706 783563 or email

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