Identify Your Audience

Identify Your Audience

Social media is all about segmentation. Are you targeting younger users? Then use TikTok or Twitch. Older customers might prefer Facebook or Instagram, whereas B2B sales require a presence on LinkedIn. Identify who your typical users are and zero in on those you want...
Genuine Wins

Genuine Wins

With every share, like, hashtag, comment or follow, social media users are actively engaging with your content. To maximize this, be yourself. Be approachable, honest and real. Talk directly and honestly to your customers and they’ll reward you with their loyalty....